Social Collaboration Platform

Share your Best Practice

ING decided that a social platform inside the company should be developed to increase employee cooperation and connect co-workers in new ways. Like an in-house Facebook The idea was there, the development hadn’t started yet, and a name wasn’t even on the horizon. To make everyone enthusiastic nonetheless, we created an animation for ING in which the concept of the platform is explained by a fictitious example, showcasing all advantages and elements of the platform.

The style of the animation is deliberately left generic, because the design of the platform had not yet been decided upon and image and text take turns on screen.

We appealed to ING employees with a fun and recognisable scenario. Nowadays hundreds of ING employees happily work with the social platform Buzz.


Nationale Nederlanden – ING

Year: 2012
Commissioned by: Conspiracy Concepts