One 4 Brazil
Giving back to those that need it most!
One4Brazil seized the opportunity in 2014 when the World Cup was held in Brazil, to speak out about problems in the country like poverty and gang-related violence. The public can support this cause by entering a giant World Cup betting pool. We developed a film for the founders of One 4 Brazil, the foundation ONE4, which explains in short to sponsors what the project does and why this event is such a huge opportunity.
The animations tells sponsors everything they need to know in a lighthearted and transparent way, without compromising the seriousness of the matter at hand. We created an appealing visual language inspired by the World Cup atmosphere, en translated a complex project into insightful images.
Commissioned by: Conspiracy Concepts