One 4 Brazil

One4Brazil seized the opportunity in 2014 when the World Cup was held in Brazil, to speak out about problems in the country like poverty and gang-related violence. The public can support this cause by entering a giant World Cup betting pool. We developed a film for the founders of One 4 Brazil, the foundation ONE4, which explains in short to sponsors what the project does and why this event is such a huge opportunity.

The animations tells sponsors everything they need to know in a lighthearted and transparent way, without compromising the seriousness of the matter at hand. We created an appealing visual language inspired by the World Cup atmosphere, en translated a complex project into insightful images.