Paviljoen Loef

Paviljoen Loef is a restaurant, bar and event venue in Haarlem. The pavilion opened its doors in April 2026 with a completely new identity. Synergique designed the visual identity, all graphic applications, wayfinding and interior layout.

The logo takes its cue from the simple kite you flew as a child, combined with wind charts and a compass rose. The visual language evokes the open landscape and the constant breeze that flows through the pavilion. The typeface Nudica, a contemporary neo-grotesque, paired with a warm palette of sky blue, dark brown and signal red, creates a distinctive and welcoming atmosphere.