The Dutch Film Night
Celebrate Dutch Film
The Toneelschuur in Haarlem was packed with movie lovers during the first Dutch Film Night in 2017. It was a huge success and we’re proud to have contributed! From the lettering on the building facade to the posters and coasters: all graphic design was inspired by travel. Facing adventure head on, just like in the film Broers which premiered during the Film Night.
The colour scheme and the road theme are reinforced in the signage for performances, dj’s and artists, on the banners inside the foyer and in the lettering on the vast glass facade of the building. Only a few coasters survived the Dutch Film Night 2017.
The theme “travel” resurfaces everywhere, enabling visitors to follow their own route wherever they go.
Wine glasses turn into airplanes, travelling over a colourful road of coasters.
“Synergique’s complete overhaul gave our theater an entirely new and fresh look. The whole builiding was transformed into a very appealing space, especially for our a target audience (20-35 year olds).”
Heleen van Ham – Education Toneelschuur Haarlem
The posters (and coasters) form a road map and turned up all over the Toneelschuur. On the building facade, in the restrooms, as animations on the information screens and as a backdrop for the dj’s.